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Research papers

The new French magazine survey

The present paper explains why the French press decided to create a new readership measurement tool. It discusses the technical and political reasons behind the change in the screen, the choice of vertical questioning, the introduction of a question...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Jean-Louis Marx
June 15, 1994
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Citation

Marx, J. (1994a, June 15). The new French magazine survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-french-magazine-survey